That opens the Manage Add-ons dialog box, shown below. Select the Shockwave Flash Object add-on and note that it is identified as a Microsoft Windows 3rd party Component. Also note the file date, which is a month before the relevant security fixes were available:
Click Disable, and then click Close. You are now safe from any exploits that rely on vulnerabilities in Flash. Any Flash-based code, legitimate or otherwise, will not run in Internet Explorer 10 when this add-on is disabled.